Enterprise SEO ROI Calculator
Measure the ROI of your SEO campaign to inform future investments
Results
How the Enterprise SEO ROI Calculator Works
When measuring the ROI of SEO, it’s important to focus on the impact of your investment rather than getting bogged down by individual SEO metrics like clicks or keyword rankings. The ultimate goal is to understand how much you’ve invested in SEO and how much profit and ROI has been generated from organic search traffic.
While perfect accuracy may be hard to achieve—especially since tools like GA4 mix branded and non-branded traffic—the Enterprise SEO ROI Calculator will give you as close to an estimate as possible given the limitations of your toolset.
Performing this calculation regularly (at least annually) will help you make informed decisions about your digital marketing strategy. It’s also worth applying this logic to other channels like PPC, Email, and Video, while remembering that not every channel should be judged by last-click attribution; channels that support conversions (yet don’t usually drive them) should be evaluated more broadly based on whether the marketing department (as a whole) is profitable.
If you’re interested in working with an Enterprise SEO Consultant who’s committed to delivering a positive ROI for your business, use the Calendly link below to schedule a call!
Steps to Use the Calculator Effectively:
- Ensure Accurate Conversion Tracking: Verify that your conversion or eCommerce tracking in GA4 (or other analytics tools) is 100% accurate to get the best data for organic revenue.
- Collect Your Data: Gather your profit margin and revenue (or number of sales and average order value) data from GA4 (as well as any other data sources you use) for the date range you’re analyzing (e.g., the last 12 months).
- Calculate Your SEO Investment: Factor in SEO management fees, internal resourcing costs that are used to support SEO (i.e. dev, design, copy, video, etc.), and estimates around cost savings for running the SEO program versus paying for PPC (if you have that data available).
- Input Your Data: Enter the relevant numbers into the calculator and click “Calculate ROI.”
Understanding the Results:
- ROI Percentage: The calculator will provide a clear ROI percentage, showing how much profit you’ve earned in relation to your SEO investment.
- Net Organic Profit: This tells you how much profit has been generated from your organic traffic after accounting for your SEO costs.
Performing this calculation regularly (at least annually) will help you make informed decisions about your digital marketing strategy. It’s also worth applying this logic to other channels like PPC, Email, and Video, while remembering that not every channel should be judged by last-click attribution; channels that support conversions (yet don’t usually drive them) should be evaluated more broadly based on whether the marketing department (as a whole) is profitable.