An Amazon Seller Software
A cross-team SEO, CRO, and content program that grew non-branded organic across the consumer site and turned the highest-intent tool pages into a compounding growth engine.
Founder of Digital Snowstorm. For 9+ years I've helped 50+ brands turn complex websites into predictable, revenue-driving growth engines, from scrappy startups to names like Credit Sesame, a publicly traded weight-loss program, and a publicly traded jewelry brand.
My promise: turn stalled organic performance into scalable growth, and make your C-suite love you and your team.
A sample of what these engagements have produced. Real client data, not projections.
After talking to enough enterprise SEO consultants, it can feel like everyone is interchangeable, recycling canned pitches and hiding behind jargon. That's not how I operate. I know the real challenges you're up against.
These aren't just SEO issues. They're execution and communication gaps, and fixing them is what I do best. With 9+ years leading SEO for 50+ companies, from scrappy startups to household names, I specialize in turning stalled organic performance into scalable growth.
I work directly with your SEO leads, developers, copywriters, and product managers to show them the why behind the work and how their effort moves the bottom line. I develop the tasks, provide the project management framework, and stay hands-on every step of the way.
SEO isn't one channel among many. It's the data layer that reveals what your audience actually wants, then tells every other channel what to build and when to deploy it. Here's a single piece of intent firing the whole ecosystem.
Your subject-matter expert builds a guide so strong it makes everything else on the topic look like AI slop.
Your team records a walkthrough, then cuts it into short social clips and a long-form YouTube video.
A custom page layout with standout CTAs that drive deeper engagement, from free tools to webinars.
Your developer ships the new design to production.
Embed the video at the top of the page to raise session quality and time on page.
Digital PR and the affiliate network expand reach and build topical authority.
Small top-of-funnel PPC drives free-tool signups straight into the sales pipeline.
Feed the guide into your on-site AI chatbot so it answers like an expert, not a salesman.
This is the difference between running a generic SEO campaign and treating SEO as the command center of your entire marketing ecosystem.
Six core disciplines, run as one program. Each links to a deeper breakdown.
The blueprint for everything: technical, content, and link issues mapped into a 12-month roadmap.
ExploreCrawling, indexing, and information architecture fixed so your site is ready to scale.
ExploreKeywords mapped to pages, content and UX tuned to match real buyer intent.
ExploreDigital PR and niche-relevant links that push pages from positions 6 to 20 into the top 5.
ExplorePositioning your brand to get cited in ChatGPT, Perplexity, and Google AI Mode.
ExploreConversion tracking, funnel analysis, and dashboards your C-suite actually reads.
ExploreEvery engagement starts with alignment, not assumptions. Five steps, run in sprint cycles, with clear ownership so the work actually ships, not just gets recommended.
Deep dive into your model, tech stack, and competitors, then define the KPIs that matter and build a shared dashboard.
On-page, off-page, technical, and CRO, to find systemwide problems and scalable opportunities.
Map every term your market searches across Google, Perplexity, and ChatGPT, with traffic and impact forecasts.
A 12-month plan organized into sprint cycles with clear task ownership, and I stay active in the project boards.
Review performance, adjust strategy, and scale what works. Measured on ROI, not rankings.
Two programs, one playbook: fix the foundation, then scale what converts.
A cross-team SEO, CRO, and content program that grew non-branded organic across the consumer site and turned the highest-intent tool pages into a compounding growth engine.
Enhanced category pages and crawlable, indexable product variations that expanded non-branded visibility across a large fine-jewelry catalog, including a national #1 ranking.
Concrete beats vague. A sample of the high-priority, revenue-driving terms each brand most needed to own, not long-tail afterthoughts, taken to the top spot nationally and locally. These are the ones I can name; the same #1 outcome has repeated across many more engagements.
Results from real engagements, in their own words.
He helped us rank #1 for our most important keywords (like 'cocoa flavanol supplement'), and dramatically improved our conversion funnel so we could fully capitalize on the new traffic. An absolute pleasure to work with.
Credit Sesame lost the #1 position for 'free credit score,' a critical driver of organic signups. Mark led the recovery through content, topical authority, internal linking, and quality backlinks, and we regained the top spot.
Since starting our program 18 months ago, our organic traffic has increased 125%. Mark took the time to really understand our business and identify market opportunities. Detail-oriented, flexible, and fun to work with.
Mark is the definition of dependable. I've never had the privilege of working with such an organized, thorough, and intelligent specialist. He's a stone-cold ace at weaponizing content to convert, and I couldn't recommend him more.
A highly skilled SEO, very well in tune with best practices and advanced strategies. I came to know Mark as a man with high integrity, honesty, and sincerity in his work. He always strove to do what's right for clients, peers, and the organization.
Mark is extremely conscientious, action-oriented, and client-focused. His wheels are always turning, recalling what he has learned, synthesizing client information, and proposing solutions in real time. A standout on any SEO team.
Bylined guest articles on the tools and outlets the SEO industry trusts.
How to Do an Enterprise SEO Audit the Right Way
Read the Article5 Revolutionary Strategies for Enterprise Ecommerce SEO
Read the Article5 Key Enterprise SEO Strategies in the Age of AI Search
Read the ArticleAlso featured in GoDaddy, Databox, Tech Bullion, and many more.
SEO isn't a single channel. It's the command center of your entire marketing ecosystem, the data layer that reveals what your audience actually wants and tells every other channel how to respond. Here's how I turn that into revenue.
Most companies leave money on the table because they never let their SEO strategist architect a true omnichannel strategy. I treat SEO as the foundation of every other effort: CRO, video, email, social, PPC, digital PR, and AI search. One piece of high-intent demand becomes a best-in-class resource, a video cut for social and YouTube, a conversion-first page, a digital PR push, a small top-of-funnel PPC campaign, and an on-site AI assistant that answers like a subject-matter expert.
The goal is growth and better marketing efficiency at the same time: lower CAC, more revenue from the same demand. That only happens when channels stop working in silos and start firing together, with search intent telling you exactly what to build and when to ship it.
Most enterprise SEO agencies are handcuffed by rigid SOPs and junior execution, hiding behind vanity metrics while recommendations rot in a backlog. I work the opposite way. I embed inside your dev, content, analytics, and product teams to clear bottlenecks and make implementation inevitable: joining calls, living in your project boards, and giving every task a clear owner and follow-up.
I don't just hand off recommendations. I stay hands-on through execution, and when it speeds things up I'll ship changes directly. That's what turns strategy into shipped work instead of another slide deck.
Every engagement follows the same arc. First I learn the business: your model, tech stack, and competitive landscape. Then I define the KPIs that actually matter and build a unified reporting dashboard with your analytics team. Next I audit everything: on-page content, off-page brand signals, technical limits, and CRO structure. Then I build a content roadmap mapping every term your market searches across Google, Perplexity, and ChatGPT, with traffic and impact forecasts tied to your goals.
From there I execute a 12-month plan run in sprint cycles with clear task ownership, then measure and evolve: review performance, adjust strategy, scale what works. The focus is measurable ROI, not just rankings.
The audit is the blueprint for every campaign. It surfaces technical, content, and link issues and feeds them into a 12-month roadmap of three to five strategic pillars tied to your business objectives. On the technical side I fix crawling, indexing, and information-architecture problems: clean IA, crawlable pagination, proper canonicals on faceted navigation, and structured data, so the site is actually ready to scale.
This is the work that quietly unlocks everything else. At a publicly traded jewelry brand, improving the crawlability and indexability of product variations helped grow non-branded Page-1 keywords 137% (per Ahrefs) and earned a national #1 for "wedding rings moissanite."
On-page work maps keywords to pages, reads the competitive landscape, and tailors content and UX to match buyer intent while it ranks. Behind it sits a full keyword universe: every TOFU, MOFU, and BOFU term your market uses, grouped, gap-checked, and prioritized from high-intent, lower-competition opportunities upward.
I don't cap your subject-matter experts with restrictive content outlines. The aim is the best possible resource for a specific intent, strong enough to make everything else on the topic look thin. That approach helped drive a 272% increase in Page-1 keywords and a 2,682% surge in non-branded clicks across one SaaS client's site in 12 months.
I position brands to show up in AI search, ChatGPT, Gemini, Perplexity, and Google's AI Mode, through entity recognition, retrieval-friendly content structuring, and off-site signals. No one has a definitive playbook here yet, and I won't pretend otherwise.
Instead I track reputable sources like Profound and Ahrefs, run controlled tests on client sites, and analyze what actually moves AI visibility. That hands-on testing, plus authored work like my RevenueZen piece on enterprise SEO in the age of AI search, is how I stay ahead instead of overclaiming.
Rankings and traffic only matter if they turn into sales. Digital PR and niche-relevant partnerships build the authority that pushes pages from positions 6 to 20 into the top five. Then CRO, UX, SEO, and sales-driven messaging work together to pull users through the funnel and convert that traffic.
For one SaaS client, a redesign of the highest purchase-intent tool pages, combining SEO, CRO, and UX, delivered a 167% lift in conversions and a 1,455% increase in non-branded clicks in under six months. New traffic is only an opportunity until the page is built to close.
The fastest way to lose executive buy-in is a report full of vanity metrics. I build micro and macro conversion tracking, funnel analysis, and stakeholder-ready dashboards, then translate it all into revenue impact, budget efficiency, and customer acquisition cost, the metrics that actually decide budgets.
I also prep the summaries and decks that justify the investment and showcase wins, so the person who hired me looks good to the people who hired them. That's the promise: make your C-suite love you and your team.
Across 9+ years and 50+ clients and brands, I've worked best with enterprise and large brands running complex websites, plus scaling startups, across SaaS, eCommerce, real estate, and news media, with experience in regulated spaces like healthcare, finance, and wellness. My buyers are in-house marketing leaders feeling pressure from the C-suite: stalled growth, no clear ROI story, an agency that can't tie SEO to revenue, and recommendations that never ship. Those are execution and communication gaps, and that's exactly what I fix.
Engagements are monthly retainers starting at $5,000/month, scoped to the urgency and cross-team support the work requires. Every engagement starts with a free, no-obligation strategy session and live SEO analysis.
Dashboards, decks, and emails in the language executives actually care about: revenue impact, budget efficiency, and customer acquisition cost. I also prep summaries that justify the investment and showcase wins, so the person who hired me looks good to the people who hired them.
Enterprise SEO is a long-term investment, but early wins often land within the first 90 days, especially when there are technical blockers or quick opportunities to clear. The initial audit includes a realistic forecast tied to your business goals, so there are no vague promises.
Plans are built around realistic resource constraints and prioritized by impact versus effort. I embed into your workflow with team calls, project boards, and clear task ownership, and I'll assist with implementation directly or through trusted partners so recommendations actually ship.
Yes. I have experience across healthcare, finance, and wellness, and I tailor content to legal and brand guidelines while still driving performance. Compliance and growth aren't mutually exclusive when the strategy accounts for both from the start.
SaaS, eCommerce, real estate, and news media are my core verticals. The principles carry across all of them: reverse-engineer what your audience searches for, meet that intent, make sure search engines understand your site, and build positive brand sentiment.
I embed in your workflows, joining team calls, tracking work in your PM tools, and making sure every task has clear ownership and follow-up. That's how recommendations turn into shipped changes instead of a backlog that never moves.
Yes. I facilitate alignment sessions and help resolve conflicting priorities between content, brand, and growth teams, turning SEO into a strategic bridge rather than another competing silo.
Honestly: no one has a definitive playbook yet. I track reputable sources like Profound and Ahrefs, run controlled tests on client sites, and analyze what actually moves AI visibility. That hands-on testing is how I stay ahead of the curve instead of overclaiming.
Engagements are monthly retainers with a 60-day notice to end at any time, starting at $5,000 per month. Pricing scales with scope, urgency, and the level of cross-team support required. See the pricing page for details, or apply for a free analysis to get a tailored recommendation.
Apply for a free 45-minute SEO analysis. No pitch deck, no obligation. Just a frank conversation about where your organic growth is stuck and what it would take to fix it.