Digital Snowstorm

Enterprise SEO Case Studies

Concrete results from real engagements in SaaS, eCommerce, and real estate, with the challenge, the approach, and the outcome behind every number.

Brands I've Worked With

WW (Weight Watchers) Credit Sesame Charles and Colvard Thrive Market CocoaVia Yardbarker Backstage Helium 10
Featured Engagements

The Work Behind the Numbers

SaaS

Helium 10

A cross-team SEO, CRO, and content program that grew non-branded organic across the consumer site and turned the highest-intent tool pages into a compounding growth engine.

+2,682%Non-branded clicks in 12 months
+167%Conversions on the redesigned tool pages
eCommerce

Charles & Colvard

Enhanced category pages and crawlable, indexable product variations that expanded non-branded visibility across a large fine-jewelry catalog, including a national #1 ranking.

+137%Non-branded Page-1 keywords
+106%Non-branded organic traffic
eCommerce

Weight Watchers (WW)

Keyword-mapped category and product pages, on-page reoptimization at scale, and correctly firing product structured data turned a high-authority brand into non-branded rankings across the US shop, embedded inside the client's dev team via Jira.

+177%Non-branded Page-1 keywords
+124%Est. non-branded organic traffic
Real Estate

Echo Fine Properties

Fixed crawlability, rendering, and internal linking so a brokerage's city, town, and community pages could finally be indexed, then reoptimized title tags, meta descriptions, and H1s and templatized content with programmatic SEO, unlocking a library of location pages Google couldn't previously see.

+53%Total organic keywords
+58%Page-1 organic keywords
Category Wins

11+ High-Impact Keywords Ranked #1

A sample of the high-priority, revenue-driving terms client sites have owned the top spot for, nationally and locally. These are the ones I can name; the same #1 outcome has repeated across many more brands.

  • free credit score
  • wedding rings moissanite
  • cocoa flavanol supplement
  • acting auditions
  • boba for sale
  • fireplaces for sale
  • epicor 10 consultant
  • av companies
  • lab equipment calibration
  • commercial paving services
  • bath and kitchen remodeling
In Their Words

What Client Leaders Say

"He helped us rank #1 for our most important keywords (like 'cocoa flavanol supplement'), and dramatically improved our conversion funnel so we could fully capitalize on the new traffic. An absolute pleasure to work with."
Christopher Shields
Christopher Shields
Director of Demand & Marketing, Mars Chocolate (CocoaVia)
"Credit Sesame lost the #1 position for 'free credit score,' a critical driver of organic signups. Mark led the recovery through content, topical authority, internal linking and quality backlinks, and we regained the top spot."
Mark Aspillera
Mark Aspillera
Senior Marketing Manager, Credit Sesame
"Since starting our program 18 months ago, our organic traffic has increased 125%. Mark took the time to really understand our business and identify market opportunities. Detail-oriented, flexible and fun to work with."
Jeff Kloster
Jeff Kloster
Principal, Yardbarker

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