Free SEO Tools
Build the business case for organic search in two minutes. Your headline numbers are free and instant; unlock the full report with your work email. No sales pitch, just the math you need to justify the investment.
Brands I've Worked With
Run the Numbers Yourself
Enterprise SEO ROI Calculator
Translate organic traffic gains into projected revenue, net return, and payback period, margin-adjusted and ready for a finance review.
Open the CalculatorSEO Forecasting Tool
See how moving from your current rank to a target position turns into clicks, conversions, and revenue, keyword by keyword.
Open the ForecasterWhich Tool Should You Use?
Both turn organic search into a number your CFO will respect. The difference is where you're starting from.
Start With the SEO ROI Calculator If…
You're already spending on SEO, or about to, and you need to know whether that spend pays for itself. It takes the traffic, conversion, and cost numbers you already have and hands back a margin-adjusted ROI, a payback month, organic vs. paid CAC, and a clear keep / fix / replace verdict you can take to finance.
Open the SEO ROI Calculator ›Start With the Forecasting Tool If…
You want to see what a specific ranking gain is worth before you commit a budget. Pick a keyword, set a target position, and it models the clicks, conversions, and revenue that moving up the SERP would actually earn, so your goal is grounded in dollars instead of vanity rankings.
Open the Forecasting Tool ›Run the Numbers Before You Commit
SEO is a six-figure decision at enterprise scale. These are the questions the tools answer before you sign anything.
Build the Business Case
Walk into the budget conversation with a defensible revenue number instead of a rankings screenshot. Numbers get funded; screenshots don't.
Pressure-Test What You're Paying
Already running SEO? Find out fast whether it's earning its keep, or whether the money's leaking somewhere you can actually fix.
Right-Size the Budget
See what level of investment the opportunity justifies, so you don't underfund a competitive vertical or overpay for a thin one.
Set Honest Expectations
SEO compounds; it doesn't spike. The models bake in a maturity ramp, so the timeline you plan around is realistic, not wishful.
These are models, not crystal balls. They run on named industry benchmarks until you swap in your own GA4, Search Console, and finance data, and they're deliberately conservative so the output survives a finance review. Want the real number for your site? That's exactly what a free analysis is for.
Free Tools, Common Questions
The tools are free and unlimited. Both run right in your browser, so your headline numbers, the ROI and the forecast, come back instantly with no signup. To open the full report, the payback month, organic vs. paid CAC, the LTV:CAC and traffic value, the best/expected/worst ranges, the keyword-level breakdown, and the printable PDF/CSV, I ask for your work email. One short form, no obligation, and you can keep running the headline numbers as many times as you like without it.
The calculations happen on your device, so you can model sensitive traffic and revenue figures freely, your raw inputs are never sent to a server or saved. The one exception is by your choice: when you submit the form to unlock the full report, your contact details and a short summary of the results (such as ROI and payback) are emailed to me so I have the context. Skip the unlock and nothing leaves your browser.
They're directional, and deliberately conservative. Both tools start from named industry benchmarks (click-through rates by position, conversion rates, maturity ramps) and let you replace those with your own data for a tighter estimate. They're built to survive a finance review, not to flatter the result. For a precise, site-specific forecast, a free analysis using your real GA4 and Search Console data is the next step.
Yes, and you should. Every input is editable. Swap in your actual organic traffic, conversion rate, average order value or deal size, and margin, and the output sharpens from a benchmark estimate to a number grounded in your business. The closer your inputs, the more defensible the result.
Prefer to Skip the Modeling?
Apply for a free analysis and I'll forecast your specific upside live, using your real numbers.