Free, fast, and flexible
Free SEO Forecasting Tool
This SEO forecasting tool gives you real, customizable projections without the fluff or price tag.
01
Gather Keyword Data
Use Ahrefs’ Keyword Explorer for the Keyword Difficulty (KD), Google Keyword Planner for the (localized or national) Monthly Search Volume (MSV), and Search Console (or your favorite rank tracker) for the Average Position (Pos). Use 100 for Pos if you currently don’t rank.
02
Gather Business Data
Conversion Rate is the percentage of visitors you expect to convert into sales. Use GA4 (organic) data to find the conversion rate for your key event, filtering for page types similar to those you’ll target (e.g., blog, service, or location pages).
Domain Rating (DR) is your site’s authority score from Ahrefs.
03
Set Goals
Pick your target rank in Google’s search results for all of the keywords you’re targeting (i.e. Position 5) based on what you think is realistic. Timeframe is how long you think it’ll take to achieve your stated goal. This assumes the content is properly optimized and you’ll build the necessary links over the timeframe.
04
Add Keywords
Enter one keyword per line. Use a comma and a space between each of the following criteria:
- Keyword
- Monthly Search Volume
- Keyword Difficulty
- Average Position
(e.g. hiking boots, 10000, 55, 12)
05
Calculate Forecast
Traffic – monthly visitors based on your target rank
Conversions – monthly sales/leads
Revenue – how much they’ll spend with you each month
Profit – how much you’ll keep each month
Goal Chance – how realistic your goal is (Realistic, Ambitious, or Too Ambitious)
06
How It Works
Traffic = MSV × CTR (based on target rank)
Conversions = Traffic × Conversion Rate
Revenue = Conversions × AOV
Profit = Revenue × Profit Margin
Goal Chance = Based on your DR, KD, current rank, target rank, and speed at which you’ll hit the target.
Monthly Forecast Inputs
Monthly Forecast Summary
| Keyword | Volume | KD | Traffic | Conversions | Revenue | Profit | Goal Chance |
|---|---|---|---|---|---|---|---|
| Totals |